Email marketing: What it is and how it helps increase your conversions
Email marketing: What it is and how it helps increase your conversions
Blog Article
Email marketing is one of the most popular practices chosen by companies to communicate with their customers and build a valuable and profitable relationship.
In fact, since its widespread use in the 1990s, email has become one of the preferred channels in digital marketing strategies. And although many believed that social media would displace email, it's more relevant today than ever.
The reason? First of all, because it USA Students Email List has features that make it one of the most efficient ways to increase conversions .
Added to this, there are currently over 4 billion email users! A number that could increase to 4.6 billion by 2025 , according to Statista. In short, it's very likely that your potential customers check their email every day.
So, you're probably wondering what email marketing is and how you can use it to your advantage. Keep reading!
What is email marketing?
Person typing on their computer sending email campaigns
Essentially, email marketing involves creating, sending, measuring, and improving automated mass email campaigns to users who have previously authorized the company to send them —in other words.
the leads that become part of the business's contact list.
It is a form of direct communication between companies and their potential customers, where the former can, among other things, promote and evaluate their products or services, send newsletters and branded content, and develop personalized communications.
In this sense, email marketing can Business To Business Mailing Lists involve different types of email and pursue different marketing objectives.
How does email marketing work?
Broadly speaking, an email marketing strategy focuses on three stages: collecting, sending, and analyzing.
In the first phase, the company creates a contact list by collecting user information through web forms on a landing page , online store registration , or even in person at a physical point of sale.
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